20+ Types of Backlinks Strategies That Help Your Site to Rank on Google

Types of Backlinks Strategies

In this article we are going to learn 20+ Backlinks Strategies that will help your site to rank on google. These types of backlinks you can build yourself or you can Hire An Backlinks Expert to create backlinks for your website.

After on-page-seo building backlinks is important part of SEO for ranking on google and Backlink building is one of the most essential components of an effective SEO strategy. A backlink is a link from one website to another, and when high-quality, relevant websites link to your site, it signals to Google that your content is valuable, trustworthy, and authoritative. As a result, Google are more likely to rank your website higher in search results, increasing your visibility and attracting more organic traffic. 

Below is the list of 20+ way to build Backlinks, You can build Backlinks for your website by using below methods. 

1) Dofollow Backlinks

Dofollow backlinks are essential in SEO as they allow Google to follow the link and pass authority from one website to another website. When a reputable site gives your site a dofollow link, it tells Google that your content is credible and worth promoting in search results. These links play a crucial role in increasing your website’s domain authority, page authority, and keyword rankings.

Websites often naturally generate dofollow backlinks when they produce high-quality, valuable content that other websites owners want to reference. Some effective methods to earn dofollow links include guest blogging, creating share-worthy infographics, and using broken link building strategies. Additionally, collaborations with influencers or getting featured on news portals can generate high-value dofollow backlinks.

However, not all dofollow backlinks are equal links from authoritative, niche-relevant domains carry more weight. Google also evaluate the context, anchor text, and position of the link on the page. Irrelevant or spammy dofollow backlinks may harm your SEO, So you have to focus on quality of backlinks more than quantity. A strong dofollow link profile can significantly boost organic traffic, improve trust in your domain, and enhance brand visibility over time.

2) Nofollow Backlinks

Nofollow backlinks include an HTML tag that tells Google not to follow the link or pass any link juice to the target website. These links don’t directly influence your Google rankings but can still be valuable in other ways, especially for driving referral traffic and building brand recognition. Platforms like Wikipedia, Quora, Reddit, Instagram, and most blog comment sections use nofollow links by default.

Even though these links don't contribute directly to your SEO authority, they help in making your backlink profile look natural. A mix of dofollow and nofollow links is important for avoiding algorithmic penalties. Moreover, nofollow links from high-traffic websites can drive targeted visitors to your site, and those visitors might share your content or even link to it later with a dofollow backlink.

Using nofollow backlinks wisely is part of a broader strategy. For example, getting mentioned on industry blogs or forums, even with a nofollow tag, enhances visibility. Google has also hinted that they treat nofollow links as "hints" for ranking purposes, which means under certain circumstances, they might still influence SEO indirectly. So while they aren’t as powerful as dofollow links, they’re still very much worth pursuing.

3) Profile Backlinks

Profile backlinks are links you get by creating user profiles on websites, forums, business directories, or social networks. These platforms often allow you to include your website URL in the profile section. Once the profile is indexed, the link becomes active, pointing to your website. Some well-known sites for profile backlinks include About.me, Behance, GitHub, Quora, and Crunchbase.

These backlinks are particularly useful for new websites that need to build initial authority and Google trust. They also play a vital role in local SEO by associating your brand with trusted business directories. Profile backlinks are easy to create and can be either dofollow or nofollow, depending on the platform's policies.

However, you should avoid mass-creating profiles on irrelevant or low-quality sites. Focus instead on sites that are related to your niche or are considered trustworthy. Fully complete each profile with a profile picture, description, and accurate information for credibility. While they might not carry massive link juice, they diversify your backlink portfolio and can help with faster indexing and local search ranking. They’re also useful for online reputation management and brand awareness, making them a valuable addition to any SEO strategy.

4) Comment Backlinks

Comment backlinks are created when you comment on blog posts or articles and include your website link either in the designated URL field or within the comment content. These links are usually nofollow, meaning they don’t pass direct SEO value, but they’re still important for several reasons. Comment backlinks can bring in targeted referral traffic if your comments are insightful and posted on niche-relevant blogs.

In addition to traffic benefits, comment backlinks help diversify your link profile and build relationships within your niche community. When you contribute meaningful comments, it can lead to recognition and networking opportunities, which may result in future dofollow backlinks or collaborations.

However, this strategy should be approached with care. Avoid spamming comments like "Great post!" with a link this not only harms your reputation but can also get flagged as spam by Google. Instead, read the article thoroughly, write a relevant comment, and ensure your link adds value. Some high-authority blogs may even allow dofollow comment links, but these are rare. Overall, comment backlinks are great for visibility, traffic, and building a healthy link profile when done right.

5) Directory Submission Backlinks

Directory Submission Backlinks are obtained by submitting your website’s details Name, URL, Description etc, to online directories. These directories list websites by category or industry and offer both general and niche-specific listings. Examples include Yelp, YellowPages, Hotfrog, and industry-focused directories like Avvo (for lawyers) or Healthgrades (for healthcare professionals).

These backlinks can be either dofollow or nofollow, and they are particularly helpful for local SEO and citation building. Submitting your business to trustworthy directories helps search engines verify your NAP (Name, Address, Phone) consistency across the web, which is crucial for local ranking.

While directory backlinks used to be more influential, their value has shifted towards trust, branding, and local discovery rather than raw SEO power. Be cautious when selecting directories avoid spammy or outdated sites as they can harm your domain’s authority. Instead, focus on high-quality and relevant directories that are actively maintained.

Submitting to a handful of authoritative directories in your niche can improve your online visibility and build trust with both users and search engines. These links also help new websites get indexed faster and can generate leads or conversions from users who browse directories to find service providers.

6) Social Bookmarking Backlinks

Social Bookmarking Backlinks are generated by submitting and saving your web pages on bookmarking sites such as Reddit, Mix, Digg, Flipboard and Pocket. These platforms let users bookmark, categorize, and share useful links publicly. When you submit your content on these sites, they create a backlink pointing to your website. While many of these links are nofollow, they still play a vital role in SEO and content distribution.

One of the primary benefits of social bookmarking is faster indexing. Search engine bots frequently crawl these sites due to their popularity and constant updates. When your content is shared there, it can be discovered and indexed more quickly. Additionally, these platforms can drive highly targeted traffic, especially if your content becomes popular or goes viral in a niche-specific community.

For example, sharing a tech-related blog on Reddit’s technology subreddit can attract thousands of interested readers. Although social bookmarking is not as powerful as other link-building techniques in terms of direct SEO benefit, it helps diversify your backlink profile, increases exposure, and can lead to natural backlinks if others find and share your content.

To succeed, focus on creating quality, shareable content and engaging with communities genuinely—not just dropping links.

7) Forum Backlinks

Forum Backlinks are created by participating in online discussion forums related to your niche and including your website link in your profile signature or posts. These forums can be general (like Quora) or niche-specific (such as a web development forum). While many forums apply nofollow tags to links, they are still valuable for traffic, branding, and authority building.

Forums allow you to share your expertise, answer questions, and connect with potential customers or clients. When done right, forum backlinks help you become a thought leader in your industry and can generate steady referral traffic. If your posts are insightful and helpful, other members are likely to check out your profile and website.

However, avoid spamming links in every post, as this can lead to bans or damage your brand reputation. Instead, focus on adding value, and include your link only when relevant or allowed in your signature.

Over time, active participation on reputable forums can lead to direct SEO benefits by increasing mentions of your brand across the web and even earning natural backlinks from members who appreciate your expertise.

8) Web 2.0 Backlinks

Web 2.0 Backlinks are created on user generated content platforms that allow you to publish your own blogs or articles. Popular Web 2.0 sites include Medium, WordPress, Blogger, Tumblr, and Wix. These platforms let you create content hubs where you can write posts, include links back to your main website, and even build an audience over time.

The primary advantage of Web 2.0 backlinks is control. Since you own the content, you can decide how many backlinks to include, where to place them, and what anchor text to use. Most Web 2.0 sites provide nofollow links, but some allow dofollow links if you build the account’s credibility and publish high-quality content consistently.

To make the most of Web 2.0 backlinks, don’t treat them like spam sites. Create unique, helpful blog posts, add relevant images or videos, and format the posts professionally. Google values context, so placing backlinks within rich, well-written content improves your chances of SEO benefits.

Additionally, these platforms often have decent domain authority, meaning backlinks from them can help with indexing and boosting lower-tier keywords when used as part of a wider SEO strategy.

9) Guest Post Backlinks

Guest Post Backlinks are earned when you write and publish articles on other people’s websites or blogs. In return, the host site usually allows you to include one or more backlinks to your own website typically in the author bio or within the content itself. These are among the most powerful and reputable types of backlinks when the guest post is published on a high-authority, relevant website.

Guest posting allows you to showcase your expertise, reach a new audience, and build high-quality, contextual backlinks that Google trust. These links are usually dofollow and can significantly boost your domain authority, organic traffic, and brand recognition.

To get started with guest posting, identify blogs in your niche that accept guest contributors. Pitch topic ideas that are relevant to their audience and provide real value. Once accepted, write a well-researched, engaging article that subtly includes your backlink in a natural context.

Avoid low-quality or spammy sites that accept guest posts purely for SEO. Focus on reputable blogs with real audiences. Done right, guest posting not only improves SEO but also builds long-term relationships and online authority.

10) Article Submission Backlinks

Article Submission Backlinks are created by writing informative articles and submitting them to article-sharing or publishing platforms like EzineArticles, HubPages, or SooperArticles. These articles usually contain backlinks pointing to your website, typically in the author bio or within the content.

This strategy was once a major part of SEO, but with Google’s stricter algorithms, its value has shifted. Today, it’s still effective if done correctly meaning original, high-quality articles submitted to well-maintained and respected platforms. Articles should be relevant, informative, and non-promotional.

One of the key advantages of article submission is that your content stays live for a long time, and if the platform is indexed frequently by search engines, your link can contribute to quicker indexing and long-term visibility. These backlinks can also bring steady referral traffic if the article ranks well or becomes popular within a niche.

To use this method effectively, avoid submitting spun or duplicate content, and stay away from spammy directories that have been penalized by Google. Instead, target platforms with editorial standards, and treat them as an extension of your content marketing strategy.

11) Image Submission Backlinks

Image Submission Backlinks are obtained by uploading your original images such as infographics, designs, or photographs to image-sharing sites like Pinterest, Flickr, Imgur, or DeviantArt. When submitting the image, you usually get the option to add a title, description, tags, and a source URL, which creates a backlink pointing to your site.

These backlinks can be powerful, especially when the image goes viral or gets shared widely. For visual-based content creators, photographers, designers, or infographics marketers, this method not only brings backlinks but also increases visibility and potential traffic.

When optimized properly with alt tags, image titles, and appropriate categories images can appear in Google Image Search, attracting more visitors and improving brand awareness. The source URL acts as a backlink and a traffic channel.

To maximize the benefits, ensure your images are high quality and relevant to your niche. Add compelling descriptions and use proper keywords. It’s also a great way to earn natural backlinks when others use your images and credit your site as the source.

12) Video Submission Backlinks

Video Submission Backlinks are created by uploading videos to video-sharing platforms like YouTube, Vimeo, Dailymotion, or TikTok, and including your website link in the video description, channel bio, or end screens. These backlinks are usually nofollow, but they still offer significant benefits for SEO and branding.

Videos help improve your online visibility and drive traffic from a different content format. When a user watches your video and clicks on the link in the description, they land on your website, increasing referral traffic and user engagement. Moreover, if your video ranks well on YouTube or in Google video search, it adds another entry point to your site.

Another advantage is brand exposure and authority. A well-produced video can position you as a trusted voice in your niche, making viewers more likely to explore your site or share your content. You can also embed these videos into your blog, increasing time on site and reducing bounce rate.

For best results, make high-quality, engaging videos that solve problems or entertain your target audience. Use relevant keywords in titles and descriptions, and always include a clear, clickable backlink in the description area.

13) Press Release Backlinks

Press Release Backlinks come from distributing official news or announcements about your brand through PR sites like PRWeb, PR Newswire, BusinessWire, or EIN Presswire. These platforms often syndicate your release to many news outlets, each potentially linking back to your site. A single press release can result in dozens even hundreds of backlinks.

These backlinks are valuable for brand awareness, online visibility, and even SEO. Although many are nofollow, some high-authority media outlets provide dofollow links depending on the content and source. If your press release contains truly newsworthy content like launching a product, announcing a merger, or sharing original research it might even get picked up organically by journalists and bloggers.

Crafting a press release takes planning. You need a strong headline, compelling story, and well-placed links back to your website. Avoid turning it into a blatant ad or stuffing it with keywords focus instead on offering real news value.

Used correctly, press releases can build credibility, drive referral traffic, and generate natural editorial links when picked up by other media outlets. It’s also a great way to get exposure in Google News.

14) PDF or Document Sharing Backlinks

PDF or Document Sharing Backlinks are created by uploading files such as PDFs, PowerPoints, or Word documents to document-sharing platforms like Scribd, SlideShare, MediaFire, Issuu, or Google Drive (public). These documents typically contain embedded clickable links pointing back to your website. This is a great way to gain backlinks from authoritative domains while also showcasing your expertise.

To build this type of backlink, create valuable documents such as how-to guides, case studies, brochures, or whitepapers related to your niche. Include your website link in the footer, conclusion, or resource section of the document. When users access or download the document, your link travels with it, potentially earning referral traffic or even being reshared on other websites.

These links are usually nofollow but help with indexing, brand visibility, and user engagement. If your content ranks on the document-sharing platform’s internal search or gets shared widely, it can become a steady traffic source.

To ensure success, always optimize the file name, add a relevant title, and include keyword-rich descriptions and tags. High-quality visuals and useful content will make your documents more appealing to readers and search engines.

15) Infographic Backlinks

Infographic Backlinks are generated when you create and publish an infographic on your site, and other websites share it by embedding the infographic with a link back to your original source. Infographics are highly shareable visual content that simplifies complex data, making it easier for audiences to understand and remember.

Because of their visual appeal and informative nature, infographics are a favorite among bloggers, journalists, and educators especially when they cite credible sources or original research. This makes them a great tool for earning natural dofollow backlinks.

To get started, design an eye-catching infographic using tools like Canva, Piktochart, or Adobe Illustrator. The content should be relevant, data-driven, and well-structured. Publish it on your site with an embed code and encourage others to share it by offering the HTML snippet. You can also submit your infographic to directories like Visual.ly, Infographic Journal, or Daily Infographic.

When others use your infographic and credit your website, it results in high-quality backlinks. This method not only improves SEO but also enhances your authority, generates referral traffic, and increases your content’s reach across multiple platforms.

16) .EDU Backlinks

.EDU Backlinks are links that come from educational institutions' websites with a .edu domain extension. These backlinks are highly valued by search engines due to the credibility and authority of educational domains. Google sees them as trusted sources, so links from .edu sites can significantly impact your SEO rankings.

Acquiring .edu backlinks can be challenging, as these institutions usually don’t link out freely. However, it’s not impossible. Common methods include offering student discounts, creating scholarships, contributing to university blogs, or providing free educational tools or resources that schools might reference.

Another tactic is reaching out to professors, student organizations, or course page administrators who might be interested in citing your research or linking to your tool. If you run a niche blog or business offering educational value such as free tutorials or guides you might also get featured on resource pages of universities.

.EDU backlinks are usually dofollow and pass significant link juice. Even just one or two of these can make a noticeable difference in domain authority. They’re difficult to earn but are extremely powerful, especially when part of a broader SEO and content strategy.

17) .GOV Backlinks

.GOV Backlinks come from government websites and are among the most authoritative and trustworthy links you can get. Like .edu links, they are hard to obtain, but when acquired, they can dramatically enhance your site’s trustworthiness and search engine visibility.

Government websites usually end in .gov and are trusted by search engines due to their legitimacy and reliability. Backlinks from .gov domains pass strong link equity (link juice) and can positively impact your site's SEO performance. They’re particularly effective for websites offering public services, nonprofit information, or community-driven content.

To earn .gov backlinks, consider engaging in local events, government initiatives, or offering resources that benefit a specific community. For example, if your business sponsors a local event organized by a municipal office, you might get mentioned on their official site. You can also contribute to government blog posts, participate in grant programs, or offer expert advice on policy or technical matters.

Since .gov links are so rare and impactful, even a single backlink from a trusted government site can elevate your SEO authority. Ensure the link is natural and comes from a relevant page for best results.

18) PBN Backlinks

PBN (Private Blog Network) Backlinks are links created using a network of privately-owned websites with the intent to boost the SEO of a target site. These sites are usually built on expired domains with existing authority, then repurposed to include backlinks pointing to your main website.

While PBNs can offer fast ranking improvements due to controlled, dofollow contextual backlinks, they are considered a black hat SEO technique by Google. If detected, your site can be penalized or even de-indexed. That said, many SEOs still use PBNs effectively by keeping them highly secretive, hosting them on different IPs, and maintaining unique, high-quality content on each domain.

If you're using or planning to use PBNs, you must understand the risks and avoid obvious footprints. It’s essential to make each PBN site appear natural, with real articles, pages, and a clean link profile. The backlink should be placed naturally within valuable content.

PBN backlinks can give short-term boosts, especially for competitive niches. However, for long-term success, it’s better to rely on white-hat methods like guest posting, content marketing, and digital PR.

19) Reciprocal Backlinks

Reciprocal Backlinks happen when two websites agree to link to each other. For example, Website A links to Website B, and Website B links back to Website A. This practice was once a common link-building strategy but has since lost favor due to potential abuse and manipulation.

Google tends to devalue excessive reciprocal linking because it may indicate a link scheme rather than a natural endorsement. That said, not all reciprocal links are bad. If both sites are in similar niches and provide genuine value to each other's audiences, reciprocal links can still be beneficial.

Examples of legitimate reciprocal backlinks include partnerships, collaborations, interviews, and co-authored content. For instance, a digital marketing blog linking to a web design partner and being linked back can be natural and helpful to readers.

To stay safe, avoid excessive or forced exchanges and focus on relevance and user benefit. Keep reciprocal backlinks as a small portion of your overall strategy and make sure they're contextually placed in content, not footer or sidebar links.

20) Sponsored Backlinks

Sponsored Backlinks are paid links that are clearly marked with a rel="sponsored" attribute to inform Google that the link is part of an advertisement or sponsorship. This practice is compliant with Google's guidelines as long as transparency is maintained.

These links are often found in paid reviews, sponsored articles, press features, or banner ads. For example, a blogger might write a review of your product and include a sponsored link to your website in exchange for compensation. It’s a way to gain exposure, drive traffic, and build brand awareness while staying within SEO best practices.

Previously, marketers abused paid links to manipulate rankings, leading Google to introduce penalties for undisclosed paid linking. Now, using the “sponsored” tag helps you stay compliant. Though these links don’t pass traditional link juice, they can still boost visibility and drive traffic from highly targeted audiences.

When using sponsored backlinks, ensure that the content is valuable and relevant, and that all FTC disclosure and Google guidelines are followed. This builds trust and helps you maintain a clean, penalty-free backlink profile.

You can build high quality backlinks by using above methods for your website. Make sure to build backlinks manually and handmade backlinks, don't use any type of software or bot when you create backlinks. Handmade backlinks process is slow, but It's very valuable near to google. If you want to save your valuable time you can Hire An Backlinks Expert to build backlinks for your website.