Nowadays, although we all know what Google search engine is, very few people know what SEO or search engine optimization is. So this blog will be a complete guideline for them to do SEO. Because throughout this blog, we will discuss search engine optimization or SEO. Also, at the end, you will know more, how to learn SEO, what it takes to learn SEO, how long it takes to learn SEO and how to earn money by doing SEO .
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| What is seo & How it works |
What is SEO? - What is Search Engine Optimization?
Search Engine Optimization or SEO is a set of rules and regulations of search engines that, when followed or implemented, make the search engine consider the desired website important to the search engine and rank it.When we search for something on any search engine, including Google, the page where the search results appear is called SERPs (Search Engine Result Pages). The main task of SEO is to show the desired website first in the SERPs.
SEO focuses on the relevance of content and the technical aspects of the website so that Google or other search engines rank different types of content and increase website traffic . SEO can be of different types. For example: Technical SEO, On-Page SEO, Off-Page SEO, E-commerce SEO, etc.
What is On-Page SEO?
When search engine optimization is done by targeting a search engine, it is called on-page SEO. For example, you can use on-page SEO to increase visitors to your blog page or an e-commerce website.So far, I've learned what on-page SEO is. Now I don't know what off-page SEO is.
What is Off-Page SEO?
Off-page SEO is the use of search engine optimization to optimize a website from outside the website. In simpler terms, off-page SEO is the process of increasing organic traffic to a website through link building.What is Technical SEO?
Technical SEO is a process that uses search engine optimization to meet the technical requirements for a website to achieve organic rankings.Why is SEO necessary?
SEO is a more effective method than social media because it allows your target audience to find your content easily.You can reach a large audience in a short time without any paid marketing.
Traffic to a website can be increased without any kind of paid promotion.
Helps make businesses profitable in the long run.
How does SEO work? - What is the function of SEO?
Links: The most powerful technique for SEO is link building. Link building increases your SEO rank by linking from one website to another. That is, if a person visits your website and clicks on another link you mentioned, then it is off-page SEO. The more links to the higher-ranked websites are mentioned in the article, the higher the page rank in search engines.Content: In the case of SEO, content usually refers to the blog. If your blog is keyword rich, then it will be easy to bring traffic to the website. And keyword research is an important and necessary part of SEO (Search Engine Optimization), where popular and highly searched keywords and key phrases are found in search engines or Google.
Page Structure: Through this process, more traffic or visitors can be obtained by optimizing any page of a website. To optimize this, we use webpage and HTML source code. This is called on-page SEO. It includes the internal work of the website such as: Meta title, URL setup, Meta description, Image optimization, Internal linking, Site speed, Webmaster Tools submission, Analytics setup etc.
Complete Guide to SEO : How to Get Started with SEO
Many of us know a lot about SEO, but many don't know how to do SEO. So let's learn how SEO works!
Set goals: If you create a plan at the beginning of working with SEO, it will be a huge time saver. Things to keep in mind:
Set goals: If you create a plan at the beginning of working with SEO, it will be a huge time saver. Things to keep in mind:
Increase Organic Traffic: You can easily analyze the organic traffic of your website by using Google Analytics . Avoid adding low-quality and unnecessary pages to your site.
Lead Generation for Startups: Lead generation is a process of collecting information. That is, collecting information about a targeted company or individual for the promotion or sale of a service or product. The information is usually email, name, address, phone number, etc.
Creating Brand Awareness: Social media plays a very effective role in increasing brand awareness. Because people first get to know about online brands through social media. And SEO works as the fuel of social media. SEO optimization is a great way to not only reach your audience but also to communicate with them for a long time and it also plays an effective role in increasing sales.
Increase Sales: Numerous brands or companies are marketing on social media. And so it is a bit difficult to present your company or brand to customers in the crowd of so many competitors. However, if you can use SEO properly, you can easily increase sales.
Improving Customer Service: Nowadays, all e-commerce sites have customer service arrangements for customers before and after receiving the product or service. According to 74% of marketers, marketing according to the tastes and needs of specific customers increases customer participation or engagement. As a result, the average sales of the organization can increase by up to 20%. So when you do SEO marketing separately for the majority of customers, your e-commerce site will quickly move towards success.
Keyword Research
The right keywords will help your content reach its target audience. The very first step in optimizing any article for search engines is keyword research. This will bring traffic and visitors to the site quickly.
When marketing your content, you need to analyze your audience and find target keywords. Your keywords should be similar to the target audience.
When marketing your content, you need to analyze your audience and find target keywords. Your keywords should be similar to the target audience.
You need to use the right keywords not only depending on your audience, but also on your product, brand, and service.
Remember, not all popular keywords are compatible with all types of products.
The more popular a keyword is, the harder it becomes to rank for it. This is because many people use the same keyword in their content. As a result, it is necessary to use keywords wisely and maintain good quality.
The more popular a keyword is, the harder it becomes to rank for it. This is because many people use the same keyword in their content. As a result, it is necessary to use keywords wisely and maintain good quality.
Content planning
First of all note down the keywords that are relevant to the content. The better and more authentic your keywords are, the more likely they will rank in the top ranks of search engines or google. Check out other websites that are writing on the topic you are going to blog about. See how they are using the keywords.
If you regularly upload SEO-based quality content to your website, Google will consider you trustworthy and suggest you at the top of the search engine results pages (SERPs). Instead of filling it with unnecessary keywords, write informative content that your readers actually want to read.
Use keywords naturally in your writing. Don't make it seem like you've forced them in. Also, make sure that readers can easily enjoy your writing.
If you regularly upload SEO-based quality content to your website, Google will consider you trustworthy and suggest you at the top of the search engine results pages (SERPs). Instead of filling it with unnecessary keywords, write informative content that your readers actually want to read.
Use keywords naturally in your writing. Don't make it seem like you've forced them in. Also, make sure that readers can easily enjoy your writing.
First, write the content in your own way. Then, insert keywords as convenient.
You can read the articles of Google's top ranked websites. Then you will understand why their articles are so high.
Optimize your content so that it is suitable for both readers and search engines. In that case, you can use structured data markup.
SEO Technical Optimization
Search engine optimization is a technique used to drive more visitors and traffic to a website using various search engines such as Google, Yahoo, Bing, etc. This is a good way to get SEO organic rankings.
Title Tag: Title tag is used to give title to HTML page. This tag is at the top as a title. Its proper use will make your content SEO Friendly.
Title Tag: Title tag is used to give title to HTML page. This tag is at the top as a title. Its proper use will make your content SEO Friendly.
Meta Description: Meta description is not a ranking indicator. So there is no need for unnecessary keyword stuffing in it. Your click-through rate (CTR) is a ranking signal. So make your meta description specific.
SEO Backlinks
Backlinks are an important part of off-page SEO. Because through this, you can take your blog or website to a much better rank in google. The more backlinks to the website, the better the domain authority of your blog. And the better the domain authority, the faster your articles will rank on the first line of Google. This means that the URL link of your website is mentioned on another website. In this way, you will get an external link from that website to your website. Google bots provide links to your website among these backlinks. As a result, Google's trust in your website increases and gradually the Google search ranking of the website improves.
Income of an SEO Expert
The amount of income you will get from SEO depends on what type of SEO you are doing or for which company. Usually, an SEO Expert with 2-3 years of experience earns an average of 50 thousand taka to more than 1 lakh taka per month. Because those who are experienced SEO Experts are worth a lot in the marketplace.
Some popular SEO tools that you need to learn
Website speed, indexing, or any other technical issues can affect organic search. There are SEO tools to control these.
Software or tools you should learn to use for SEO
1) For keyword research and backlinks:
Keyword research is the method by which the words or terms that people search for the most on Google or other search engines are researched and those words are used in the content to rank the content. Tools that you should learn to use for keyword research and backlinks:
Some popular SEO tools that you need to learn
Website speed, indexing, or any other technical issues can affect organic search. There are SEO tools to control these.
Software or tools you should learn to use for SEO
1) For keyword research and backlinks:
Keyword research is the method by which the words or terms that people search for the most on Google or other search engines are researched and those words are used in the content to rank the content. Tools that you should learn to use for keyword research and backlinks:
2) For website audit:
A website audit is a method of determining whether a page is performing properly. Through website auditing, you can determine whether the website is getting the right amount of traffic and what steps to take to improve its performance.
Tools that you should learn to use for SEO Audit
You can also use various Chrome extensions, such as: SEOquake, Detailed SEO Extension, Keyword Surfer.Search for SEO tool download or purchase information
Ahrefs
Ahrefs' Keywords Explorer can measure the popularity of any search query and help you discover countless relevant keywords. It is also used to analyze a website's link profile, keyword rankings. You can also use Ahrefs to conduct keyword research for Google, YouTube, and Amazon.
Ahref has a freemium (free + premium) model, meaning it has both free and paid versions. The monthly cost of the paid model can range from $99 to $999 .
Advantages of Ahref
- You can learn about SEO.
- You can search by keyword.
- You can analyze organic traffic.
Ubersuggest
Ubersuggest is an easy-to-use tool for increasing traffic. It can also filter keyword results based on specific data. In this case, it filters keywords based on popularity and competition, not just Google Suggest or AdWords.
Advantages of Ubersuggest
- Free to use.
- Gives new keyword ideas.
- Uses location-based data.
- It gives results quickly.
- User friendly.
SEMrush
SEMrush is used for large-scale keyword or phrase research. It not only does keyword research, but also website auditing.
SEMrush costs can range from $119 to $449 per month.
Advantages of SEMrush
- Extracts keywords similar to the content.
- Organic search data is available.
- User friendly.
- There is a 30-day free trial.
How long does it take to learn SEO?
It completely depends on how much time and effort you are willing to put into learning SEO. However, it usually doesn't take more than 6 months to learn the basics of SEO . However, it may take longer to learn the theoretical and practical aspects at the same time.
Some Popular Search Engine Optimization Techniques
While there are many SEO optimization techniques, some techniques are more popular and effective. They are:Keyword Research
Keyword research is how you can find your target audience. That is, when you analyze your audience to market your content, you will find target keywords. The first step in SEO is keyword research.Content Marketing
Content Marketing is a type of marketing strategy that informs customers about the product through various content such as blogs, videos, podcasts, etc. As a result, the customer becomes interested in the product and the website gains regular traffic. In simple words, marketing through content is content marketing. Different types of content can be used for content marketing. For example: video content, media content, blogs, infographics, etc.Backlink creation
When a website's content or post includes a link to your website, the chances of visitors coming to your website from that website increase several times. This is called a backlink. Through this, when someone else publishes a link to your site in any content on their website, your site ranks in Google and visitors also increase. There is no alternative to increasing backlinks to increase the importance and acceptance of a site. Backlinks can be obtained by writing articles on a blog site and commenting on a blog.On-page optimization
If you want to get more traffic or visitors from Google and other search engines, then you must have an idea about on-page optimization. Because it means creating SEO friendly articles. Web pages and HTML source code are used to optimize.In addition to these, site architect optimization and semantic markup are also used in SEO optimization.
How long does it take to get ranked after starting SEO?
SEO doesn't change overnight. It takes the first few months for a site to be updated. Depending on the website, it usually takes 3-9 months for new rankings to show up.Should you continue SEO even after getting good rankings?
Achieving a ranking is half the battle. Search engines are constantly updating their algorithms. So, a ranking may not be the same one day as the next. Maintaining a current ranking is like getting a new ranking. Keeping your URLs at the top requires constant research, updates, and testing. Stopping SEO after achieving a ranking is foolish and can even lead to losing your ranking.What is the reason for the decrease in organic traffic to my website?
There can be various reasons for the decrease in organic traffic . If your website's organic traffic suddenly decreases, check if the noindex tag has been accidentally added to the website. Sometimes this can happen due to the developers' mistake. Also, your site can be removed from the SERPs due to malware. This can happen if Google thinks your site is harmful to users. Your site may go down in rankings due to Google's algorithm updates, which can result in a gradual decrease in traffic over time.How do I learn SEO?
Knowing SEO is essential to see your website in the top ranks of google or to build a career as a digital marketer. You can get a good idea about SEO by watching SEO tutorials through various blogs and YouTube videos. In addition, there are SEO courses on various online learning platforms , through which you can easily learn SEO strategies and earn money by doing SEO ! So, without delay, learn SEO today by watching SEO tutorials.In this article I tried to explain about SEO and how you can do SEO for your website. If you found this article helpful, share with your friends, so they also can learn about SEO.
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